[49891] Makeup Trends & Usage Behavior - Jakpat Beauty Trends Report 2025 #1

[49891] Makeup Trends & Usage Behavior - Jakpat Beauty Trends Report 2025 #1
-

Key Research Points:

1. Market Stability: Makeup usage remains steady year-over-year, signaling consistent consumer behavior across the beauty landscape.
2. Local Brand Dominance: Indonesian local brands continue to lead the market, securing the majority share among users nationwide.
3. Global Competition: Despite strong local dominance, the appearance of select global brands within the most-used list reflects a modest but notable opportunity for international players.
4. Digital Reliance: Brand loyalty is strongly supported by digital touchpoints, which serve as: 1)The primary source of product awareness. 2) The main purchase channel across all generations

Availability may vary. Some reports are available for purchase in:

1. PDF Report
2. XLSX Topsight
3. Bundle PDF + XLSX

(Price includes PPN 11%)

 
For further information, or to inquire about available discounts and offers, please contact our team via WhatsApp at +62 821-3719-1522.